La Centrale Food Hall & Brickell City Centre (2017)

15' (H) x 50' (L)

Brickell, Miami, Florida



  • La Centrale Food Hall

  • Swire Properties & Brickell City Centre

  • The City of Miami Department of Transportation

Services Provided:

  • Identified and secured a prime mural location, among 10 options, with extremely high foot traffic and public visibility.

  • Successful negotiation with Swire Properties and The City of Miami's Department of Transportation in order to get full permission to paint a permanent mural on 750 sq. ft. of Brickell City Centre's exterior facade.

  • Finding and booking Grammy winning artist, Claudio Roncoli, to lead the artistic design of the mural.

  • Full Project Management for a 600 person participatory mural-painting event, including staffing, inventory procurement, safety precautions, and guest check-in.

  • Anti-Graffiti/UV Protective Coating application.


  • The mural location is underneath one of Miami's most popular MetroMover stations, in a pedestrian walkway that houses Brickell's weekly farmer's market.

  • Celebrated the Grand Opening of La Centrale Food Hall.

  • Completed 750 Sq. Ft. mural in under 8 hours.

  • 2-Million Digital Impressions.

We are honored and grateful to have brought this project to life with so many fantastic partners.