La Centrale Food Hall & Brickell City Centre (2017)
15' (H) x 50' (L)
Brickell, Miami, Florida
La Centrale Food Hall
Swire Properties & Brickell City Centre
The City of Miami Department of Transportation
Identified and secured a prime mural location, among 10 options, with extremely high foot traffic and public visibility.
Successful negotiation with Swire Properties and The City of Miami's Department of Transportation in order to get full permission to paint a permanent mural on 750 sq. ft. of Brickell City Centre's exterior facade.
Finding and booking Grammy winning artist, Claudio Roncoli, to lead the artistic design of the mural.
Full Project Management for a 600 person participatory mural-painting event, including staffing, inventory procurement, safety precautions, and guest check-in.
Anti-Graffiti/UV Protective Coating application.
The mural location is underneath one of Miami's most popular MetroMover stations, in a pedestrian walkway that houses Brickell's weekly farmer's market.
Celebrated the Grand Opening of La Centrale Food Hall.
Completed 750 Sq. Ft. mural in under 8 hours.
2-Million Digital Impressions.
We are honored and grateful to have brought this project to life with so many fantastic partners.