Juan Valdez Café & The Miami Open (2017)

6' (H) x 18' (L)

Miami, Florida


  • Burson Marstellar Public Relations

  • Juan Valdez Café

  • The Miami Open

Services Provided:

  • Identify and book popular emerging Miami artist, Marlon Pruz, to spearhead the art design.

  • Custom design and build portable Popup Mural structure to accommodate live art installations at three distinct Juan Valdez locations across Miami.

  • Conducted in depth brand research and led multiple rounds of revision under extremely tight deadlines to converge on a beautiful artwork that represents the Juan Valdez brand.

  • Oversaw full project management and implementation to engage over 500 shoppers at Juan Valdez locations (including staffing, supplies procurement, art design, art projections, textural additions to artwork).

  • Installed the 18 foot long triptych murals for outdoor display at the highest foot traffic area of South Florida’s major tennis tournament, The Miami Open.

  • Consulted on converting the artwork into printed fire-proof materials that were used as step and repeat backdrops and interior decoration for the Juan Valdez popup store and VIP stores at The Miami Open.

  • Consulted on video production for social media distribution of the full artistic process.

  • Worked alongside interior designers and architects for the Juan Valdez brand to install the artwork for permanent display in the interiors of two of the company’s Miami coffee shops.


  • Over 2-million digital impressions during the course of the #InspiredByJuanValdez campaign.

  • Directly involved over 500 people in the painting process.

  • Attracted both national and local influencer press, like 93.9 MIA Radio, Business Wire.