Juan Valdez Café & The Miami Open (2017)

6' (H) x 18' (L)

Partners:

Services Provided:

Identify and book popular emerging Miami artist, Marlon Pruz, to spearhead the art design.
Custom design and build portable Popup Mural structure to accommodate live art installations at three distinct Juan Valdez locations across Miami.
Conducted in depth brand research and led multiple rounds of revision under extremely tight deadlines to converge on a beautiful artwork that represents the Juan Valdez brand.
Oversaw full project management and implementation to engage over 500 shoppers at Juan Valdez locations (including staffing, supplies procurement, art design, art projections, textural additions to artwork).
Installed the 18 foot long triptych murals for outdoor display at the highest foot traffic area of South Florida’s major tennis tournament, The Miami Open.
Consulted on converting the artwork into printed fire-proof materials that were used as step and repeat backdrops and interior decoration for the Juan Valdez popup store and VIP stores at The Miami Open.
Consulted on video production for social media distribution of the full artistic process.
Worked alongside interior designers and architects for the Juan Valdez brand to install the artwork for permanent display in the interiors of two of the company’s Miami coffee shops.

Highlights:

Over 2-million digital impressions during the course of the #InspiredByJuanValdez campaign.
Directly involved over 500 people in the painting process.
Attracted both national and local influencer press, like 93.9 MIA Radio, Business Wire.